New viral ad for the campaign “Bottleggers are criminals” can be downloaded from the Internet

(Berlin, November 7th 2005) At the beginning of this year, the campaign “Bottleggers are criminals” started by the German film industry went into its second round. Since its start in November 2003, it has continually drawn attention to itself with well-known TV and cinema spots, drastic-humorous campaign posters and actions such as “Prison on Tour”. Zukunft Kino Marketing GmbH, the organiser of the campaign, is now building on this success with a more differentiated approach to different target groups: Since November 7th, a viral ad has been explaining what the consequences of pirating are at the scene of the crime; the Internet. more ...

Bidding begins on eBay for the use of the mock-up prison cell of the informative "Prison on Tour" road show, including personal appearances by Sylwia von Wildburg and Egon Hofmann, stars of the popular series "Behind Bars" more ...

(Leipzig, August 17, 2005) With the help of the German Federation against Copyright Theft (GVU, Gesellschaft zur Verfolgung von Urheberrechtsverletzungen e.V.), 290,550 CDs and DVDs with illegal copies of copyrighted films and games were confiscated between January and June 2005 alone, proving once again that there is still an urgent need to educate the public about the topic of copyright piracy. For this reason, the "movie thieves are criminals" campaign is reviving its well-known "Prison on Tour" campaign. The information stand will put in an appearance at the Games Convention in Leipzig for the first time August 17-21. Visitors can spend five ... more ...